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Pelotonomics explores the business behind professional cycling. Through data, original analysis and visual storytelling, the site looks beyond race results to understand the economics shaping the peloton — teams, riders, sponsors, race organisers and the wider cycling industry.

AI is part of the process, not the author. It is used as a tool to support research, data analysis, writing and visual creation. The topics, editorial angles, analysis and conclusions remain human-driven.

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