The organiser therefore sits at the centre of a multi-sided economic platform. That is fundamentally different from the traditional team model. A team can sell multiple partnerships, but its economic engine remains heavily dependent on sponsorship. A mature race organiser can potentially monetise the same underlying sporting asset across several different customer groups.

The evolution of race victories makes this structural change visible. Using ProCyclingStats results to compare equivalent groups of leading professional teams, the share of victories captured by the top five rose from approximately 40% in 2006 to 43% in 2016 and 59% in 2025.