Inside the UCI’s “Future of Cycling” report — and why its proposals on media rights, team finances, fan engagement and competitive balance connect almost every major economic debate in professional cycling. Professional cycling has rarely lacked audiences, stories or commercial visibility. According to the UCI’s 2026 Future of Cycling report, professional road cycling represents around €850 million in annual team budgets, employs 1,864 people within professional teams, genera

Professional cycling has become remarkably good at creating value around its fans. Could pro cycling fan revenue now become a meaningful second income stream for teams? Professional cycling has never lacked fans. What it has lacked is an efficient way of turning those fans into customers. Millions watch the Tour de France, huge crowds line the roads of the Classics, and cycling supporters spend considerable amounts on bikes, apparel, subscriptions, travel and events. More rec