From One Cycling to Collective Cycling Group — the battle to fix cycling’s broken business model Professional cycling has rarely looked stronger. Team budgets are reaching unprecedented levels, the biggest riders have become global sports personalities, women’s cycling is expanding rapidly, and the Tour de France remains one of the world’s most powerful annual sporting events. Yet behind that apparent strength sits an economic model that has changed remarkably little. Teams s

The organiser therefore sits at the centre of a multi-sided economic platform. That is fundamentally different from the traditional team model. A team can sell multiple partnerships, but its economic engine remains heavily dependent on sponsorship. A mature race organiser can potentially monetise the same underlying sporting asset across several different customer groups.